I have been encouraged by a friend a coworker to begin commenting on various life happenings that have to do with marketing. My name is Kirk, and I love marketing. I never knew I liked marketing (I didn’t even really know what marketers did), until I got my current job and found out how much I loved it. There is something about taking data, analyzing it, making assumptions on that data, developing a course of action, implementing that course, and then watching it pay off that can actually be quite exhilirating. Sure, sure, you guys that drive big trucks over rocks and climb mountains with nothing but your fingernails and barefeet may scoff at that, but I guess that’s why I am in marketing and you are on the mountains.